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2. Content Updates/Changes
Every document has parts that are more important to the search engine like the main piece of content on the page and elements that are much less important like JavaScript code, date/time information, adverts or boiler plate information.
Using the relative importance of each element the search engine looks at the frequency and amount of changes over time.
For example, changes to the content would have significantly more importance than changes to advertisements on a site. Google looks at whether fresher or staler documents are preferred by a search user and then ranks fresher or staler documents higher, accordingly.
For example, people searching for 'Top of the league' would prefer a fresher document than perhaps people that were searching for information on 'Winner of 1982 World Cup'.
So, content is King. All search engines, directories, or otherwise, will index your web site based on CONTENT. ALL of them. Content is the key to developing an Internet presence.
You will build a good reputation with high-quality content. If you have interesting content other webmasters will want to link to your site. (Obtaining links into your site is a priority for SEO.)
Also, your content must be focused. Content that works around one theme will help you attract your target market. You will attract attention to your site if you can become a respected provider of information about your niche.
Look at whether Google favors fresh or stale documents by conducting a search and seeing if the top results are from fresher or staler documents. Once you have this information you will have an idea of how often or not to update the main content elements of your document.
Writing Strategy
So, as you can see content is very important in search engine optimization. Here you can find a useful and effective writing strategy.
Write in "chunks"
Don't overwhelm visitors with too much information in one paragraph. Present information in neat, readable chunks. If you chunk, your paragraphs will be about two to three sentences each.
Use headlines
Headlines are another way to make your pages more readable. In the past, using keywords in headlines or heading tags in the HTML was a recommended technique for optimizing your page. We still think it's a worthwhile technique. |
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